From Sead — what we're making

we're building this.

An app that reads every customer message a company gets, finds the patterns, and tells the owner what matters most.

↓ keep reading

It reads what your customers say.
Then it tells you what matters.

reads this
and 47 others
like it this week
Monday brief · week 19 12 may 2026
What's happening

14 of 18 prospects this week asked about price within the first 3 messages. Last week: 8 of 16. Self-employed clients are driving most of it.

Competitors mentioned

Helsana came up by name in 6 conversations. CSS in 3.

Suggested reply to Markus · firm's voice
Markus, for self-employed clients we have three options starting at CHF 287/month. I've put a comparison together based on what you're paying now. Can I send it over before our call Friday?

But reading conversations is one tenth of what this does.

On laptops. And on phones.
Because that's where the work happens.

The browser tool

For office staff. Installs in Chrome in two minutes. When someone reads a LinkedIn message, opens a customer email, or works through a support ticket, one click saves it. Nothing happens automatically.

The phone app

For agents in the field. iOS and Android. WhatsApp captured with consent. Voice memos transcribed. Push notifications when there's a reply draft ready — one tap to send.

9:41
epifront
tuesday morning
reply ready
Markus is asking about price again.
Draft prepared in your voice. He mentioned Helsana twice in two weeks.
Review Snooze
voice memo
Yesterday, 17:32 · 0:43
"just saw Markus, wobbling on price, mentioned Helsana again..."
pattern
3 self-employed prospects asked about price first.

What it does with all that data.
Examples below — none of them mockups.

01

it reads

Every channel your customers use, in one searchable place.

WhatsApp · email · LinkedIn · sales calls · support tickets · campaigns
02

it writes

Posts, ads, emails, replies — in your firm's voice, using your customers' actual words.

LinkedIn · Meta ads · cold email · newsletters · blog · FAQ · landing pages
LinkedIn · ready to post
M
Manuela Steiner
Managing Director · YourFirm Insurance AG
draft · in your voice

the most common question we get from self-employed clients:

"is this too expensive for what i'm getting?"

almost never about price. it's about not knowing what you're actually paying for.

a 15-minute comparison call shows what's covered, what isn't, and where you'd save by switching plans.

half of those calls end with someone staying. the other half end with them moving to a better fit. both are wins.

written from 47 self-employed conversations this month
Meta ad · ready to publish
YourFirm Insurance
Sponsored
Self-employed? Your old plan probably costs more than it needs to. A 2-minute comparison shows what's actually covered.
image · brand template
Get a clear comparison
yourfirm.ch · 2 min · no commitment
Compare →
03

it plans

Strategy documents that rewrite themselves as your data evolves.

marketing strategy · sales playbooks · positioning · personas · campaign briefs
Q3-2026-Strategy.pdf
marketing strategy · rewritten quarterly

Q3 2026 — Self-Employed
Insurance Buyers

The firm is currently seen as "trusted but expensive." Prospects compare to Helsana on price within the first 3 messages 78% of the time. Lead with coverage clarity, not price reassurance.

LinkedIn for new self-employed prospects (highest convert rate). WhatsApp for nurture (warmer, higher reply rate). Drop Google Ads on "Krankenversicherung" — too expensive vs. converts.

Coverage clarity · self-employed transitions · comparison framing · trust signals from existing clients.

04

it watches

Competitors, mentions, language shifts — flagged before they hit your numbers.

competitor ads · competitor mentions · sentiment · vocabulary · anomalies
market intel · week 19
live
Helsana
14 ads running
↑ 4
CSS
7 ads running
↓ 2
SWICA
5 ads running
— same
Sanitas
3 ads running
↑ 1
vocabulary shift

New phrase entering customer language: "Familienschutz" — mentioned in 8 conversations this week, 0 last week. Worth a post.

competitor mention

Helsana mentioned by name in 12 conversations. Up from 4 last week. Consider a positioning post.

05

it predicts

Renewal risks, deal probabilities, missed opportunities — before they happen.

renewal risk · churn signals · deal forecasts · cross-sell · revenue prediction
forecast · next 30 days
confidence 84%
CHF 487K
predicted revenue ↑ 12% vs last 30 days
3 at risk
Likely renewals to lose — full list and save-message ready in your inbox.
2 opportunities
Clients mentioned life changes in WhatsApp. Cross-sell signals routed to Anna and Marko.
06

it coaches

What your top performers do differently — so the rest of the team can learn from it.

objection handling · talk tracks · ramp time · weekly digests · top phrases
team this week
5 people · week 19
A
Anna
Handled price objection cleanly in 8 of 8 chats. Phrase that works: "let me show you a comparison."
M
Marko
Response time down 23% this week. Quality holding steady.
E
Elena
3 cross-sell signals missed in WhatsApp threads. Suggested coaching: review the conversations with her on Monday.
T
Tomas
First month complete. Already matching the team average on objection handling.
phrase of the week

"let me show you a comparison" — used by Anna 8 times, converted to follow-up 7 of 8. Worth teaching the team.

For an insurance firm specifically, the first month surfaces cross-sell signals from passing client mentions, renewal risk weeks before the date, and marketing language that mirrors how prospects describe themselves to friends.

It comes to you. Not the other way around.

Monday morning
The weekly brief lands on your desk
Through the week
Reply drafts, post drafts, ad variants — when needed
In the moment
Push alerts when something needs attention now
First Friday of the month
Voice of customer report — top ten themes in your customers' words
Every quarter
The marketing strategy and sales playbook, rewritten from real data

Where this stands today.

We're building it now. The browser tool works. The weekly brief works. Reply drafts and content generation work. The mobile app is in development. By end of summer the whole thing is live.

Before opening it widely, it's rolling out to a small group of companies that can give honest feedback. You try it for three months. We use what you learn to make it better. You keep using it if it's worth it.

No pitch. No commitment. Just an open door if you want in.

Reply to find out more
Sead Dzambegovic
Founder, Epifront
sead@epifront.com

If this isn't useful to you, that's fine too. — Sead